Developing A Strong Trademark And Copyright Strategies Can Be Vital To A Business

A company’s trademarks, whether in the company’s name, or likeness, or in that of its products, are crucial to protecting the goodwill generated through its investment in people and capital. It is significant to its brand, as it helps identify and protect the integrity of a brand, and ensures that the company distinguishes itself from its competitors. The trademark also readily informs the consumer that the goods or services are of a certain quality or standard. The goodwill derived from a strong trademark can improve business by giving the consumer a positive impression about the product and doing business with the company itself.

Trademark rights arise from actual use of a name, logo or symbol in the marketplace. There are several actions that a company can take in order to protect its trademark portfolio, namely its registered trademarks, service marks, unregistered trademarks, domain names and corresponding copyrights.

A first suggestion is to develop a strategy to determine which marks are important, and how, where and when the trademark rights are to be asserted. This action includes determining which legal jurisdictions are important from a business and marketing perspective. Once a trademark attorney has conducted the necessary trademark searches and cleared a proposed mark, it is advisable to rapidly file for a federal trademark registration. The timing of an application for registration is also critical because typically the first to file takes priority over subsequent filings in respect of identical or similar marks. Once the proposed mark is registered, it is important to note the registration date and the renewal date in order to ensure continuous protection of the mark.

Another action relates to trademark usage. In managing a trademark portfolio, it is important to ensure that rights do not lapse due to non-use of the mark. Depending on the relevant jurisdiction, the ownership rights to a mark may lapse if the mark has not been used for a period of three to five years. It is important to implement programs based on a competent attorney’s advice to ensure continued use, or at least a seasonal or rotational use of marks to prevent cancellation or revocation of them. It is also advisable to ensure correct usage of the marks because they can lose their distinctiveness and value if they become eroded.

A recommended strategy to maximize the value of a trademark portfolio is to be vigilant and to take swift action to prevent infringement or deal with it accordingly when it is detected. The owner of a trademark portfolio must be prepared to take action to preserve rights by employing both defensive and offensive strategies. Defensive strategies, including marking the products with TM, SM and ® symbols can help reduce legal fees and establish legal damages through fair warning to would-be infringers. Defensive tactics also include conducting consistent surveillance of the market place and the competitors’ activities, and educating the consumer on how to identify genuine products as well as alerting them of infringing products.

Numerous offensive strategies are advisable as well. For instance, a company can appeal or oppose the registration of marks that are identical or confusingly similar to its own marks. It is also advisable to issue cease and desist letters, or publish warnings when infringement is detected.

In taking these actions, it is advisable to seek the best legal consultation regarding the management of the trademark portfolio, itself, as well as determining the instances and nature of potential infringement. Leading trademark counsel are also effective advocates that can provide advice and counsel on how to deal with infringement, through amicable resolution or an enforcement action if necessary.

Therefore, choosing the best law firm that is qualified to provide sound legal advice on trademark and copyrights related matters is a critical issue for any business venture. Good advice can mean a strong brand in the marketplace that serves to protect capital investment and deter infringement by competitors. The alternative is erosion of goodwill with customers, and easy infringement. The latter may mean loss a fortune in human and financial.

Life Fitness Treadmill a Great Piece of Exercise Equipment for Users

Life Fitness treadmills have been designed in such a way that they fit well in almost any home. Not only that, but Life Fitness treadmills are also priced to be affordable for most of the people looking for a treadmill and they have all the features that they need in order to get a good workout without having to travel anywhere.

Life Fitness treadmills are being used by numerous world champion athletes, top athletes, military personnel and health club members.

Life Fitness offers two Life Fitness treadmill lines: Life Fitness Cardio and Life Fitness Sport Cardio. There are seven different Life Fitness treadmill options in the first line (T3, T3i, T5, T5i, T7, and T9i/e) and two in the second line.

Life Fitness offers the T-series as a direct descendant of its commercial model series, starting with the standard quality T3, their ‘benchmark’ value model, and topping out with the Life Fitness T9i, recommended by Health Magazine.

Basic treadmills are included in the T3 series of Life Fitness treadmill models. There are two choices in this category viz the T3 and the T3i. Both of these Life Fitness treadmill models offer a large number of features including classic workouts (hill, random, manual), sport training workouts (sport training, 5K sport training, 10K sport training) and EZ Incline TM workouts. Display options on the T3 and T3i models of Life Fitness treadmill include display of elapsed time, distance, speed, incline, heart rate, calories per hour and calories burnt.

Both Life Fitness treadmill models can accommodate speeds up to 10 miles per hour and an incline of 15%. The T3i Life Fitness treadmill includes heart features including Polar Telemetry® and heart rate zone training workouts (cardio, fat burn, heart rate hill, heart rate interval and extreme heart rate). Life Fitness treadmills in the T3 series consist of a 2.5HP motor and supports inclination up to 15%.

Life Fitness treadmills in the T5 series are meant for competitive running. The main difference between a Life Fitness treadmill in the T3 series and the T5 series is that those in the T5 series are capable of speeds up to 12 miles per hour.

The Life Fitness T5 treadmill provides a wide & long walking area and a powerful drive motor. It has a few less programs and a simpler display than the T5i but features the same durable construction throughout.

A Life Fitness treadmill from the T7 line, adds daily training workouts to the package (30-minute walk, 3-mile jog, 45-minute cross-train) and customizable workouts.

Finally, the T9 series of Life Fitness treadmill models additional customizable workouts, speed interval training, pace mode, calories goal, distance goal, and time in zone goal, as well as Life Pulse TM digital heart rate monitoring. The Life Fitness T9i treadmill bears up to 400 pounds weight and features a 5/8 inch 60 x 20 inch belt with cushioned deck, 3.5 inch roller and 4.0HP motor. This treadmill series offers a top speed of 12 MPH, inclines up to 15% and provides readouts/feedbacks. It also provides 16 preset programs as well as six custom memory slots for personal workouts and it monitors heart rate through Ergo hand sensors and a wireless chest strap.

The warranty period on Life Fitness treadmill models is impressive. Life Fitness treadmill provides lifetime warranty on frame and shock absorbers, fifteen years warranty on the motor, three years warranty on electrical and mechanical parts and one year warranty on labor. The Life Fitness T9 treadmill series provides a lifetime warranty on the motor and ten years warranty on electrical and mechanical parts.

A Life Fitness treadmill can get users well on their way to fitness. With the wide variety of workout options available, even on their basic models, users will never be bored. If users are keeping a close eye on their cardiovascular fitness, the heart monitoring available on a Life Fitness treadmill can’t be bet.

A Life Fitness treadmill might be the best treadmill choice for users. If users are going to use a Life Fitness treadmill, they should make sure that they know what they are doing before using it. Users should always make sure that they are very comfortable walking on their Life Fitness treadmill device before they decide to start running. This is always the case no matter what model or style of Life Fitness treadmill they own.

Before buying a Life Fitness treadmill model users should take a look at the different features that are offered with the treadmill model. Users should make sure that the treadmill motor has a high continuous duty rating and has a long warranty.

Life Fitness treadmills have an excellent life span. Some of the popular discount Life Fitness treadmills are model numbers 5500, 8500 and T3i. No matter how strenuous workouts users desire (use of hand weights to tone arms and body while walking/running on the treadmill), Life Fitness treadmills are a great piece of exercise equipment.

Discover How To Boost Trade With E-Commerce Business 2011 Trends

The e-commerce business 2011 trends have moved on significantly from last year. As technology and consumer habits are constantly evolving, the trends also change. If you want to ensure that your business stays ahead of the competition, and goes from strength to strength, it is important to keep up to date with the latest marketing concepts. Although the internet is still at the forefront of advertising in terms of e-commerce, there are new tools, or changes to old tools, that you should be aware of.

More institutions and businesses now take advantage of Twitter. Although the service has been around for a couple of years, it is only in the last twelve months then it has become a must have tool in the arsenal of online marketers. No matter what service or product you offer through your website, Twitter should form an important component of your advertising campaign, it is a simple way to reach out to a massive audience.

Social media continues to be a very useful concept. If you were to integrate certain applications into your portal, you can keep your potential market informed of the latest events. This year, social media is playing a much more important role in the strategies of online marketing campaigns. What's more, social networking is an extremely low-cost activity, this is appealing to both established firms and new startups. You can boost turnover while keeping the advertising budget low.

In these times of a weak economy, more consumers think carefully about price. You can use social media to highlight how affordable your services or products are, and make changes to stay competitive through the year.

Your e-commerce business should make full use of video to reach out to the public. It can now be said that the majority of homes in the country have access to fast broadband connections. Those portals on which videos can be hosted continue to draw in millions of viewers each day. You can use this trend to capture new customers, although you will need to ensure that you upload videos that are informative, interesting, and fun.

It is fundamental to stay on top of the latest search engine optimization (SEO) concepts and techniques. This is a topic that is constantly evolving; the algorithms used by the search engines are not the same today as they were this time last year. If you have not updated your keywords and other dynamics there is every chance your pages would've dropped in ranking over time.

Email marketing still has a place in today's world of e-commerce, but sending out mundane monotonous emails is of no use today. You need to create personalized emails that are more likely to generate an interest in the minds of potential customers. Consider what terminology and images can help to arouse curiosity.

To be successful in e-commerce business today requires a broad understanding of the habits and trends of the market. Social media and personal approaches are the best way of ensuring continuous profit in the months ahead.

Mountain Biking Clothes – Riding In Style

Clothes make the man, and the woman, and the mountain biker. Looking good on the trails is almost as great a concern among mountain bikes enthusiasts as having the best biking and safety equipment they can possibly afford. Mountain biking clothing, in fact, can take a significant chunk out of a biker's budget; having new designer biking togs to show off at the next big group trail ride is almost as much fun as being on the ride itself.

The mountain biking clothes which correlate to Ralph Lauren Weekend in main fashion are those of Zoic. Zoic combines color, innovative design, and unparallel craftsmanship in mountain cycling clothing lines for men, women, and children of every level of mountain cycling skill. They have comfortable shirts and shorts to appeal to all.

Zoic Mountain Biking Apparel

The Zoic Libertee Shirt for Men is extremely popular both for its comfort and the quality of its construction. The design of the Libertee sends a clear signal that its wearer knows great mountain cycling clothing when he sees it.

Zoic's El Diablo Jersey is a men's shirt constructed from fabric ideal for long distance tiding. Its cutting-edge design separates it from traditional mountain biking shirts, with an easy zipping mechanism to provide extra comfort while maintaining the high fashion look which has made Zoic mountain biking clothes [http://www.mountainbikingreviews.com/Freeride_Mountain_Biking/] the leaders among the sport's enthusiasts.

The Zoic Epoch Short is a men's short with a twin zipper to supply comfort with extra support and ventilation.

The Zoic Ether Short for Men, a highest quality nylon short, allows its wearers maximum freedom to move and, therefore, maximum comfort. It offers the convenience of side pockets in which the biker can stow all his biking accessories

The Zoic Crosswind Sleeveless Shirt is a piece of mountain cycling clothing that allows women mountain bikers to emphasize their femininity and remain cool by going sleeveless as they ride.

Finally, the Zoic Bellis for Women is the perfect mountain clothing for women who are competitive mountain bikers. It's constructed of a jersey fabric which offers both the comfortable functionality and good looks that make its wearers feel good init and good about themselves for wearing it!